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Services
We always work on a project basis with our customers for a defined period of time. The goal is always to start things up for you and then, at the end of the project, make sure that YOU can take it over. The services we offer in our projects are like building blocks that you can assemble to get the specific service you are looking for. They are entirely customisable to your needs. e.g. we offer Market Analysis services but maybe you already did your market research and do not need this anymore. We then leave that block out.  Market Analysis You are a foreign company and want to enter the Belgian market or want to use Belgium as your entry to the European market? You have been told that the Belgian and European market is different from your market but you are not sure what the differences are and if your product or service will fit the specifics of European countries. You are a Belgian company with a new product or service and you first need to know who the competition is, what pricing model is possible, how to market the product/service ...? We provide an answer to your questions through a dedicated market analysis that fits your needs. This will give you all the information you require to either prepare your own sales & marketing force or to allow On Course to do it for you. Some of the elements we analyze are:
The answers to these questions and many more enable us to prepare a succesful, reliable and cost-efficient business development strategy for you. | back to top | Sales You are a foreign company and want to enter the Belgian market and sell your products or services as fast as possible without all the hassle of setting-up a new subsidiary, hiring new employees or de-localizing your existing staff? Or maybe you are already present in Belgium and just want as less administrative problems as possible? You want fast return on your investment? You wand a fast and cost-controlled way of setting up a sales channel? Our job is to help you generate sales in Belgium for your products or services. The faster, the better. Through a combination of high-level reliable and professional sales and project management, we can provide you with a concrete solution to your sales plan. Whether you are offering products or services, are a foreign company or an existing Belgian company, we can provide a turnkey solution to approaching the Belgian market. Depending on your specific needs, our modular approach can take care of the following activities:
| back to top | Marketing actions Sales cannot easily be achieved without marketing. Marketing is there for three reasons:
On Course believes firmly that you should be ONE with your customers and all the marketing actions we define are setup in this way. You should go further than B2B or B2C, you should go further than 1on1, you should be ONE with your customers. Only with this approach will you realise the full potential of your business. We will help you develop your brand in Belgium, we will create and implement a marketing strategy that is different from what you are used to. Whether it is online marketing through search engine optimization, affiliates, newsletters, blogs, viral marketing, online media buying or other or whether it is offline marketing through advertisments in press, radio or television, product sampling ... we will devise the best solution for your specific product or service. | back to top | Communication Wikipedia defines communication as "a kind of social interaction where at least two interacting agents share a common set of signs and a common set of rules". Products and services become more and more complex and there is often not a lot of difference between competing products and services. That is where communication strikes in. It becomes uterly important to make sure that you address your potential customers in the way that they expect to be addressed to. You should have a "common set of signs". Communication nowadays is much more than just press releases, brochures and a nice web site. The various cultures and sub-cultures that exist all expect a communication at their level. That’s where On Course comes in. We will help you communicate at the right level at the right time both online and offline. On Course can do the following:
| back to top | Localisation Starting a subsidiary in Belgium or getting your products on the Belgian market is not just selling them. Your products and services need to be localized. This does not only mean translating the brochures, presentations and product info into Dutch, French and German. It means understanding the culture and making sure that the text fits the culture. The legal aspects of the localization are also important and should not be overseen. For instance, Dutch in the Netherlands is identical to Dutch in Belgium but due to cultural differences, products and services are presented in a different way and it is very important to make this difference. The same is true for French. | back to top | Office Setup Office setup is to be seen in two different approaches. The first one is where you know that the market is there in Belgium and you decide to invest in a facility. We call it the 'Live Office'. The second one is where you need a presence in Belgium without the hassle of setting up a facility. Your name however should be present. We call it the 'Virtual Office'. a. Live Office You want to setup a Belgian sales office? This is not easy from a distance and can cost much more than if you have someone local set it up for you. On Course can help you speed it all up and reduce the costs. Next to the traditional localization and marketing services, we provide the following:
b. Virtual Office Customers will feel more comfortable in buying from you if they believe you have an established presence in their own country and employees who speak their language. However, if you were to attempt to establish a subsidiary in Belgium, you’d likely encounter many difficulties from language and cultural barriers to compliance with union employment rules and tax laws. On Course's virtual Belgian office service can help you avoid many of the potential pitfalls and delays associated with establishing your overseas subsidiary. We can provide you with:
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